The digital marketing has a lot of happenings in terms of updates. From media buying into Google Feeds, updates are storming into the E-commerce world. As an e-retailer, you should know these changes during a good time to ensure blockbuster sales in the upcoming Christmas season. We have one from the Google Merchant Center and another from the Google Ads, which can define the success of any E-commerce strategies . Let’s start with a big announcement for the Google Merchant Center account holders that have become a recent trend in this world. No Need of UPI Those who are on-the-board of the Google Merchant Center have a moment to cheer. From September this year, the E-commerce retailers would have an option, i.e. to have or not to have the UPI for selling products in the global marketplace. The center would not disapprove your request to sell through shopping ads. However, those with the correct UPIs now appear in the foremost place amongst all ads. Simply say, th