Google tends to update. Its every update creates lots of hurdles for the spammers to jump through. The search engine is trying to make their going gets tough. After all, fair play is mandatory to rule. Internet is become a battlefield for the commercial activities. The tug-of-war is heralded online. Hence, the need for controller, like judicial law, is always requisite. Monstrous Google is playing that role. Its updates of algorithms stroke out the black hat SEOs and illegal practitioners.