Before I move on to state you the steps of using Schema, let’s have a small introduction of it first. Schema markup is an opulent snippet. It carries meaningful information about the webpage in it. If you want the relevant result in a wink, it leapfrogs you. You can catch up the view of the information instantly as you press the enter key if you have Schema design in your website. Can you produce valid reason why one-word keyword failed in supplying the most relevant result to a particular query? Schema Markup Helps to Supply Exact Answer on SERPs Well, the search engine is likely to have multiple answers against one word query. The chances will be 50-50 that you will get the most relevant information in one go with it. But if you jumble up the keyword with a couple of more elaborative words, the SERP will pop up the most appropriate answer. It will take it as more semantic approach. How to Use Schema Markup: 1. Open Google’s ‘Structured Data Markup Help