Heavy hitters of online marketing world are well versed with PPC or Pay-Per-Click. The idea of getting ‘payment on every click’ can jump anyone with the joy. If you look at the comparative analysis of online marketing and offline marketing, the crystal clear image of the former’s win-win situation will be visualized. You need not study one’s brain out to know why as it is PPC advertisement which brings the customers in. Puzzled? Let I make it clear all:What is PPC or Pay-Per-Click?
As this phase suggests, Pay-Per-Click (PPC) credits profit to the advertiser’s account. The paid ads flash at the top of the searches on Google with this Ad icon. The online marketers prefer to run PPC campaign parallel to the activities of enhancing organic search of the keyword(s). The organic search shows genuine visitors to the website or its particular page. The PPC campaign accelerates the visitors’ figure rapidly. This reveals that the advertiser buys the visits instead of earning them organically.
The key of the entire advertising network of displaying or not on the Google AdWords platform lies in its hand. This key is bidding. The search engine plays smart game of bidding the keywords. The more you bid the more your chances of winning the top place for your adverts. After winning it, you get the permission to stick your business ad on the top area of which is reserved for the sponsored links. For users or target audience, it’s an easy access to land on the most relevant page which hides useful information for them. In return, the search engine deducts marginal fee. And if its vitality and popularity increase day by day, the same search engine’s fee becomes trivial.
How the advertiser earns by PPC?
Of course! PPC is paid. PPC management services in India or anywhere earns more than that of expenditure. Before myriads of questions begin to puzzle you, let I make it clear to you that being an advertiser, for sure, you have to invest some amount but the profit earned covers that cost of adverts and enriches you. But the advertiser should remember the factors of ‘CPC’ and ‘Quality Score’ in which the former implies the highest amount paid on an ad and the latter testifies relevancy, click-through rate and the quality of the landing page.
When the visitor clicks on the ad, the search engine cuts off its requisite share in the total money paid per advertisement. For example, if I pay $2 for the Keywords ‘SEO Optimization’, clicking on it may end up in the close deal worth $200. Hence, the profit margin is no less than the win-win situation for your business.
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