Google States Mobile-friendly algorithm Will Be Updated this May

Google tends to update. Its every update creates lots of hurdles for the spammers to jump through. The search engine is trying to make their going gets tough. After all, fair play is mandatory to rule. Internet is become a battlefield for the commercial activities. The tug-of-war is heralded online. Hence, the need for controller, like judicial law, is always requisite.  Monstrous Google is playing that role. Its updates of algorithms stroke out the black hat SEOs and illegal practitioners.

In 2016, its two major updates have already surfaced the headlines. Let’s have a look over the recent ones:

1. AdWords Shakeup

    Launch date: February 23, 2016

 Brief: Google AdWords is getting a step ahead. The right-column ads will be vanished entirely. 4-ad top blocks will be rolled out to facilitate commercial searches. This update is meant to affect paid searches. But earlier, Click-through Rate (CTR) was associated to paid and organic search results. SEO services and competitive keywords have been profoundly affected by it. 

2. Mobile-friendly algorithm

    Launch date: April 21, 2015 

    Year of updates: 2016

 Brief: Google is rolling out its initiative to hike the usage of mobile-friendly algorithm. The update will be in action since upcoming May month. It’s upgrading will begin to cast its impact on ranking of the website. Websites friendly to mobile access will stay harmless post execution of this update.

However, the update in its algorithm will not drop down the ranking of non-mobile friendly websites instantly.  It will sound similar to gradual Panda 4.2 roll out. How much time it will take to drop off the websites exempted from the mobile-friendly category- it is unclear.

How this algorithm impacts?

The engine has to access each and every website page-by-page. Thereby, this algorithm will track and differentiate all websites between friendly and non-friendly to mobile phone access. Crawling and indexing through each page is an uphill challenge for the engine. But once it is done, the result will pop up in the downward ranking of such websites.

Mobilegeddon update was originally introduced for the same task. But comparison between updated version and this one is said to be reflected through the speedy outcome (depreciation in ranking). But everyone does not welcome this fact.