How to Recover Website from Google Panda?

Norms are introduced to bring the system on trek. Search engine optimization (SEO) was incepted with the unique idea of optimizing websites. The more one is optimized, the more it gets promoted. Promotion results in swollen traffic and improved ranking of the website. Unlike good practices, evil ones are popping up with black hat tricks to damage online reputation.

To counter-attack such online evil practices, Google Panda and Penguin are introduced. However, both are algorithms to filter out the websites that have thin content, bad or irrelevant links, slow loading time, lots of advertisements, poor grammar, content farming and black hat SEO practices.  

The foregone reasons can be the cause of Google Panda attack. Let’s take a roundup of its definitions, impact and undoing attack.

What is the objective of Google Panda?

Google Panda is named after a Google engineer ‘Navneet Panda’. It targets bad and irrelevant links. Its root lies in 2011 when this algorithm debuted. Its launch caused mayhem in search engine ranking.  

It filters the websites with thin and duplicate content out of the SERPs. Thereby, user-friendly, unique, UX-based high ranking sites began winning chances to pop at the top.

The content or blog that comes under its scanner is assigned low ranking. Although it penalizes for publishing thin content yet its impact appears partially. The website does not disappear from SERPs unlike Google Penguin. 

How to recover the impact of Google Panda? 

Recovery from Google Panda: 

Crawling issue: As Panda hits duplicate, spammy or thin content, it can be recovered by:

• De-indexing: Indexing enables the search engine bots to crawl and enlist the content in SERPs. Opposite to it, de-indexing or no indexing disallows crawling to web content. Thereby, Google ignores copied, low-quality or thin content. 

• WordPress SEO by Yoast: In some cases, no-follow index works gradually and the search engine crawls into low-quality content to a certain extent. If site is based on WordPress theme, using SEO plugin WordPress SEO by Yoast. 

• Robot.txt: Search engine’s crawling can be paused using robot.txt with Disallow:/?s=*.

Slow speed issue: A slow loading website annoys netizens as well as webmasters. The maintenance and promotions of the website crawls instead of running. Consequently, Panda pushes it to low ranking in the SERPs. The following tricks can speed up loading time:  

• Cutting short HTTP requests

• Ensure quicker server response time

• Compress and optimize images

• Optimize CSS

• Enable browser caching

• Minimize plugins

• Minimize redirects

Security issue: Malware attack on the website is terrible for the users. Therefore, the search engine flashes a warning for the users to be cautious. It alerts the traffic that diverts to some other secure sites. Prevention is better than cure. Use Webmaster tool as a preventive step. It alerts the users through warning. Scanning the whole site directory can fix this problem. But if it still persists, deploy an anti-virus or hire a malware expert to clean it up. Upgrade operating system and secure network to hamper malware attack.

UX-based issue: User experience requires foremost concern. It should be excellent. High pogo-sticking rates and above-the-fold ads bitter the user experience. The former increases bounce rate due to low quality content. The latter ads take attract users. These problems can be resolved by hiring sleeker designer theme. And housing quality content can enhance goodness in user experience.