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5 Logo Designs for Responsive Website That Rule Today

A logo identifies a brand or company. Thus, a company selects it with care and after thorough research.

So, who requires it? Having a logo to represent a brand is trending. It establishes online businesses, e-shops, apps and corporate entities through a logo. Days have gone when it represented shops and a few brands in newspaper advertisement. Smart devices are bombarding. This explosive supply of devices has created need for a separate identity.

So what should be the concern area for a logo design? A complicated and puzzling web design can never harvest good results. On the contrary, simple, compact and relevant logo magnetizes.

What challenges a logo designer faces? 
An outdated and complex logo suffocates in a responsive web design. The responsive layout of the website provides optimal view. Thereby, user can easily read and navigate across a large range of devices. So, this layout resizes to fit the frame of the device. Consequently, a static and messy logo would barely catch attention. If it remains unnoticed, it will be worthless.

So, the graphic designer should always choose flexible and easy design. Catch the glimpse of ‘Apple’. It’s a premium and sophisticated gadget brand. Its lo
go shrinks when one views it in a smartphone. The same logo appears big when seen on the desktop or big LED.
    
Simplicity wins:
A simple logo can look stunningly flexible and versatile. Simplicity has its own beauty. Compare the elegance of modern ‘Apple’ logo with its outdated outlook. Its old version had scene of a boy sitting under the shed of an apple tree. The shaded logo had Apple Computer Co. written on it. But the modern logo looks like an apple itself. The former design required mentioning of the brand’s name while the latter needs no mention. 

Why simple logos? 
One can easily remember a simple logo design.  Technology services India or other prefer a simple one as it does not require diligence in crafting. Therefore, any graphic designer will charge little amount to customize a simple logo. So, the small startup companies can have it in small budget in short span.

As the scalability is depreciated by 50 percent to 40 percent, the simple design never loses its attraction and featuring.

5 Logo designs to suit responsive layout:
  • Facebook: The gigantic facebook logo epitomizes the most sophisticated design in the history. With more than 1.65 billion monthly active users, it rules. Keenly observe its logo design. Whenever one accesses it in a mobile phone, its iconic logo ‘f’ glues eyes. In 2013, a faint blue line was removed and uppercase ‘a’ was replaced by lowercase ‘a’. Its current logo-structure has slim and sleek alphabets. It traditional structure is modified to make it fit in the frame of modern responsive website.
  • Apple: Steve Jobs deployed professional graphic designer Rob Janoff for crafting its logo in 1977. The designer’s creativity took away its messy outlook. Now, its memorable, modern and simple else well. Till now, the same design is showcasing its excellence. Although, its colours have been refined today as light grey.  It is cognizable on small screen also.
  • Spotify: Redesigning of spotify blew a new life into it. In 2006, it had wi-fi waves over o in its spelling. Its flat green colour was removed and the font colour turned black in 2013. The alterations highlighted it in responsive website.  
  • Skype: Take a look of Skype’s logo. It has skype written in bold with white over blue-coloured cloud. Thus, the eyeballs can find it a walkover to capture it. It can shrink to just ‘S’ in a cloud structure when it is accessed on small device. 
  • Google:  When Google came into the picture in 90s, its logo had blue exclamation and drop shadow elaborating bold alphabets. But later, its font style is chosen serif. And now, it’s ‘G’ is remained as its logo carrying its four tints. It can easily fit to the tiniest screens.

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